For many years, Van Son Holland Ink, subsidiary of Royal Dutch Printing Ink Van Son, has been involved in the mid- and large sheetfed market. This year, the company is adding further emphasis to that segment with a new distribution strategy including its new VS5 ink. However, Van Son Holland is entering it through a unique approach. Rather than expanding its own sales force or using a graphic arts distributor network, Van Son has partnered with more than a dozen regional ink companies to sell...